Affiliate & Amazon Disclosure

Affiliate & Amazon Disclosure – SwapMyFilter | FTC-Compliant Transparency
🔍

Affiliate & Earnings Disclosure

We Believe in
Full Transparency

This page explains every affiliate relationship SwapMyFilter has, how we earn money from content and links, and our ironclad commitment to honest, unbiased recommendations — regardless of who pays us.

FTC Compliant: Yes
Amazon Associates: Active Member
Last Updated: January 2025
📢

Important Disclosure — Please Read

SwapMyFilter.com participates in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com. As an Amazon Associate, we earn from qualifying purchases. This means if you click an Amazon link on our site and make a purchase, we may receive a small commission at no additional cost to you. This disclosure is required by the US Federal Trade Commission (FTC) and is provided in the spirit of full transparency.

🛒

What Is the Amazon Associates Program?

The Amazon Services LLC Associates Program is an affiliate advertising program operated by Amazon.com, Inc. It allows website operators and content creators to earn a commission by referring visitors to Amazon.com who then make qualifying purchases.

When a visitor clicks a specially formatted affiliate link on our Site that directs them to Amazon, Amazon places a tracking cookie on their browser. If that visitor completes a purchase within the cookie’s duration (typically 24 hours), Amazon credits SwapMyFilter with a small percentage of the sale price as a referral fee.

The commission rates vary by product category and are set entirely by Amazon — we have no control over the rate. Typical commission rates range from 1% to 10% of the qualifying purchase price. You can find Amazon’s current commission schedule at affiliate-program.amazon.com.

⚠️ Key Point: Clicking an affiliate link does not increase the price you pay on Amazon. The commission we receive comes from Amazon’s revenue — not from an added surcharge to you. You pay exactly what Amazon charges any other customer.

🍪

How Amazon Tracks Affiliate Referrals

When you click an Amazon affiliate link on our site, Amazon places a small tracking cookie on your browser. This cookie contains our Associates ID (our unique identifier in Amazon’s program) so that Amazon can attribute any qualifying purchase you make to our account.

Important details about how this works:

  • Cookie duration: The standard Amazon Associates cookie lasts 24 hours from your click. If you add an item to your cart during this window, the commission cookie extends to 90 days for that specific item.
  • What counts as a qualifying purchase: Any item purchased on Amazon within the cookie window — not just the specific product we linked to. If you click our link to a water filter and also buy a book, we earn a commission on both.
  • What doesn’t earn us commission: Digital products like Kindle books and Amazon Instant Video, Amazon Gift Cards, and items fulfilled by third-party sellers in certain categories.
  • Price to you: Amazon affiliate links never increase the price you pay. The commission comes entirely from Amazon’s side.
🔒 Privacy & Amazon Cookies

The cookie Amazon places is governed by Amazon’s own Privacy Policy, not ours. To learn how Amazon uses this data, please visit Amazon’s Privacy Notice. You can opt out of Amazon’s interest-based advertising through your Amazon account settings.

✍️

Our Editorial Independence Commitment

This is the most important section of this entire disclosure — and we ask you to read it carefully.

The existence of affiliate relationships does not influence our editorial content, product recommendations, or reviews. Our content team follows strict editorial standards that are completely independent of our commercial relationships. Here is exactly what that means in practice:

🔬

Research-First Recommendations

Every filter we recommend in our blog content is evaluated based on NSF certification status, customer reviews, price-to-performance ratio, and compatibility breadth — not affiliate commission rate.

💬

We Recommend Non-Affiliate Products

If the best answer to a reader’s question is a product we don’t have an affiliate relationship with, we recommend it anyway. Honest guidance always comes first — commissions second.

🚫

No Pay-to-Play

No manufacturer, brand, or supplier can pay to receive a positive review or recommendation on our Site. We do not accept payment for editorial coverage of any kind.

⚖️

Balanced Reviews Always

Our product reviews include genuine pros and cons — even for products we sell ourselves. We never write promotional reviews that omit meaningful drawbacks.

💡 Why We Have Both a Store and Affiliate Links

SwapMyFilter operates both a direct-sale WooCommerce store (our primary business) and affiliate content linking to Amazon. Sometimes the best option for a reader is a product we carry directly. Sometimes it’s a product only available on Amazon, or a product where Amazon’s pricing or Prime shipping makes it the better choice for that reader. We link to wherever genuinely serves our readers best. Our first recommendation will always be our own store when we carry the right product — but we will never recommend our products over a clearly superior alternative just to protect our margin.

🤝

Other Affiliate & Commercial Relationships

In addition to the Amazon Associates Program, SwapMyFilter may from time to time participate in other affiliate programs or commercial relationships. All such relationships are disclosed below and will be updated as new relationships are established:

  • Amazon Associates: Active — commissions earned on qualifying Amazon purchases via our links
  • CJdropshipping / EPROLO: These are our product suppliers, not affiliate programs. We purchase filters from them at wholesale and resell them on our site. No content-based commission structure.
  • Other affiliate programs: We may join additional programs in the future (e.g., for related home improvement or water quality products). Any new affiliate relationship will be listed here within 30 days of joining.

We do not currently participate in sponsored content arrangements, paid product placements, influencer sponsorships, or brand ambassador deals that are not disclosed on this page and on any relevant content pages.

🏛

FTC Compliance & Legal Basis

This disclosure is provided in compliance with the Federal Trade Commission’s (FTC) Guides Concerning the Use of Endorsements and Testimonials in Advertising (16 CFR Part 255), as updated in 2023, and the FTC’s guidance on affiliate marketing disclosures.

The FTC requires that material connections between a content creator and a product or brand — including affiliate commissions — be disclosed clearly and conspicuously so that consumers can appropriately evaluate endorsements and recommendations.

📋 How We Meet FTC Disclosure Standards

Beyond this standalone disclosure page, we follow FTC guidance by disclosing affiliate relationships at the point of use. This means:

  • → Blog posts that contain affiliate links include a disclosure notice near the top of the post
  • → Individual affiliate links are accompanied by contextual disclosure language where practical
  • → This affiliate disclosure page is linked from the footer of every page on our Site
  • → Disclosures are written in plain English — not buried in fine print or legalese

We take FTC compliance seriously. If you ever encounter a link or recommendation on our Site that you believe is not adequately disclosed, please contact us immediately so we can correct it.

❓

Frequently Asked Questions About Our Affiliate Relationships

Q Does using your Amazon affiliate links cost me more?
No — never. The price you pay on Amazon is identical whether you arrived via our affiliate link or typed Amazon.com directly. The commission we receive comes from Amazon’s revenue share, not from any surcharge to you. Amazon’s policy strictly prohibits affiliates from presenting links in a way that suggests prices are higher or lower than they actually are.
Q Are your product reviews influenced by affiliate commissions?
No. Our editorial team evaluates all products using the same criteria regardless of whether an affiliate relationship exists: NSF certification, real customer reviews, compatibility breadth, price-to-performance, and our own testing data. We have recommended products with no affiliate link when they were the right answer for our readers. Honest recommendations protect our readership’s trust — and that matters more to us than commission rates.
Q Why do you link to Amazon when you have your own store?
We link to Amazon in our blog content when: (1) we don’t carry the specific product in our own store, (2) Amazon’s pricing or Prime shipping is clearly better for the reader in a specific scenario, or (3) the context (e.g., a related accessory) falls outside our product catalog. Our own store is always the first recommendation when we carry the right product — we make more margin on direct sales than on affiliate commissions. But we will never recommend our product over a clearly better alternative just for the margin.
Q Do you accept sponsored posts or paid reviews?
No. We do not accept payment from brands or manufacturers for positive reviews, featured placement in buying guides, or editorial coverage of any kind. If that policy ever changes, any paid or sponsored content will be clearly and prominently labelled as such at the top of the relevant page.
Q What happens if I click your Amazon link but buy something different?
If you click our Amazon affiliate link and then purchase any qualifying item on Amazon within 24 hours — even something completely unrelated to filters — we will earn a commission on that purchase. This is standard practice in Amazon’s Associates Program and is governed by Amazon’s commission schedule. Again, this does not change the price you pay in any way.
Q How can I shop without triggering an affiliate commission if I prefer?
You can navigate directly to Amazon.com without clicking our links, or you can clear your browser cookies after clicking our link before making a purchase. We appreciate your support through our affiliate links, but we completely understand if you prefer not to use them. Our content and recommendations remain the same either way.
Q How do I report a disclosure concern?
If you believe a link or recommendation on our site lacks proper disclosure, please email legal@swapmyfilter.com with the URL of the page and your concern. We take these reports seriously and will review and correct any issues within 3 business days.
💬

Questions About This Disclosure

If you have any questions about our affiliate relationships, this disclosure, or our editorial standards, please contact us:

This disclosure was last updated in January 2025. We review and update it whenever our affiliate relationships change. The most current version is always available at swapmyfilter.com/affiliate-disclosure.

SwapMyFilter is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com. Amazon, the Amazon logo, AmazonSupply, and the AmazonSupply logo are trademarks of Amazon.com, Inc. or its affiliates.

We Appreciate Your Trust

Our commitment to honest recommendations and full transparency is what makes SwapMyFilter worth trusting. Shop with full confidence — we’re always on your side.

🛒 Shop Our StoreRead Our Guides →